Felipe Hoyos
UX/UI Project
RICO is a mobile app concept that helps people find gastronomic places in Buenos Aires. The experience combines discovery, user ratings, points, and benefits in a simple way.
RICO is a mobile app concept designed to help people discover trusted restaurants and dining experiences. The product combines discovery, user ratings, rewards, and personalized benefits to encourage exploration and long-term engagement.
User flows, UX writing, interface design, visual identity, and design system development for a mobile-first discovery experience.
Helping users explore new dining experiences through recommendations, ratings, rewards, and a simple user-centered experience.
RICO was designed to create a seamless discovery experience that encourages users to explore, return, and build confidence through community-driven recommendations.
Many restaurant discovery platforms feel overloaded, impersonal, and difficult to trust. RICO was designed as a more human-centered alternative, combining restaurant discovery, honest reviews, social validation, and reward-based engagement into a simple mobile experience.
The goal was to help users explore new places with more confidence while creating stronger long-term engagement through community and benefits.
The product experience was designed around a simple engagement loop. Users could unlock benefits by completing reservations and leaving verified reviews after visiting each restaurant.
Rewards included discounts, exclusive dining experiences, complimentary products, and point-based incentives designed to encourage long-term engagement.
The visual experience was designed to feel social, modern, and trustworthy while keeping navigation and interaction flows simple and easy to understand.
Special attention was given to information hierarchy, restaurant discovery pages, mobile-first usability, and UX writing to create a more approachable tone of voice across the product.
RICO was designed around a simple idea: people are more likely to explore new dining experiences when products feel trustworthy, rewarding, and easy to use.
The project explored how UX, branding, interaction design, and communication could work together to create a more human-centered restaurant discovery experience.