UX/UI & Digital Experiences
User flows, interface design, information architecture, and digital experiences focused on usability, clarity, and adoption.
Felipe Hoyos / Digital Experience Design
Designing digital experiences for people, teams, and brands.
Featured projects
Selected collaborations across product, identity, and communication.
UX/UI Project
RICO App
An app designed to help people discover gastronomic places in Buenos Aires, rate their experiences, earn points, and access benefits.
Web Design / 2019
Brooklyn Deli
Online sales website for a Bogotá restaurant inspired by New York Delis, created during the pandemic.
UX/UI Project
Ahost
An app designed to help people discover sports, food, culture, music, and other experiences in one place.
Brand Management
Dean & Dennys
Corporate identity development for a fast-growing burger restaurant chain in Argentina.
About
I design digital experiences that help people move through complexity more clearly.
My background combines industrial, visual, and digital design, with over 15 years of experience creating products, communication systems, and learning experiences across different industries.
Today, I work across UX/UI, transformation, and AI-assisted workflows — helping teams and organizations turn complex processes into experiences that feel clearer, more useful, and easier to adopt.
15+
Years designing
7+
Digital transformation projects
87%
Reduction in content production time using AI workflows
Services
Design services focused on clarity, usability, and adoption.
Learning & Transformation Design
Learning experiences, communication systems, and enablement materials that help teams navigate organizational and digital change.
Visual Communication & Brand Systems
Visual systems, presentation design, editorial layouts, and communication assets built to create consistency and clarity across touchpoints.
AI-Assisted Workflows
Exploring AI tools and systems to improve content production, scalability, creative workflows, and design operations.
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