Felipe Hoyos
Web Design / Restaurant
Brooklyn Deli is a restaurant in Bogotá, Colombia inspired by classic New York Delis. During the pandemic, I designed its website to support online sales and make the menu easier to browse and order from home.
Brooklyn Deli is a restaurant based in Bogotá, Colombia, that needed a direct digital ordering experience during the COVID-19 pandemic.
The project focused on creating a simple and user-friendly website that allowed customers to place orders directly without relying entirely on third-party delivery platforms.
Design and development of the ordering experience, website structure, and digital menu focused on usability and direct customer interaction.
During the pandemic, the restaurant depended heavily on delivery platforms that charged high commission fees on every order.
The challenge was to create a faster and more accessible direct ordering experience that helped the business maintain customer relationships while improving operational independence.
The goal was to design a simple and approachable ordering flow that allowed users to browse the menu, place orders quickly, and contact the restaurant directly through a streamlined digital experience.
The visual direction combined a friendly and approachable deli-style aesthetic with a clear and easy-to-navigate structure focused on speed and usability.
Special attention was given to menu organization, ordering clarity, and reducing friction throughout the experience.
The project helped Brooklyn Deli strengthen its direct ordering channel during the pandemic while reducing dependency on third-party delivery platforms.
By simplifying the digital experience and improving accessibility, the website supported a more direct relationship between the restaurant and its customers.